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The BBA programme teaches practical business skills and prepares you to become a business leader. The programme is designed for students intending to pursue a career in advertising, banking, brand management, customer relationship management, finance, human resource management, information systems, investment, marketing research and marketing management.

The BEcon / BEcon&Fin programme teaches economic and financial theories and practical applications so you can thrive in the trade, banking, labour, or financial industries. With solid knowledge and interpersonal skills gained in multi-cultural and social contexts, you are expected to become competitive and capable business leaders with a global perspective.

The BEcon / BEcon&Fin programme teaches economic and financial theories and practical applications so you can thrive in the trade, banking, labour, or financial industries. With solid knowledge and interpersonal skills gained in multi-cultural and social contexts, you are expected to become competitive and capable business leaders with a global perspective.

The programme provides comprehensive training in quantitative analysis and statistical reasoning, emphasising both theory and practice. It consists of three specialised Professional Cores: Decision Analytics, Risk Management or Statistics, under the BStat degree.

After making a preliminary choice to indicate their preferences, students are allowed to switch between Professional Cores, with no limit on quota, during their studies.

Graduates are expected to master problem-solving skills for making reasoned decisions.

Both BBA(Acc&Fin) and BBA(ADA) programmes teach practical business and accounting knowledge and skills, and prepare you for a professional qualification in accounting. The BBA(Acc&Fin) programme provides the broad-based accounting and finance education necessary for progressing towards a leadership role in the financial sector, while the BBA(ADA) programme will equip you with the necessary computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.

Both BBA(Acc&Fin) and BBA(ADA) programmes teach practical business and accounting knowledge and skills, and prepare you for a professional qualification in accounting. The BBA(Acc&Fin) programme provides the broad-based accounting and finance education necessary for progressing towards a leadership role in the financial sector, while the BBA(ADA) programme will equip you with the necessary computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.

The BBA(BA) programme provides a balanced mixture of hard and soft skills related to business analytics. The programme aims to prepare talents who are capable of obtaining valuable insights from a vast amount of information in this data-driven business world. The degree will help you build a career for now and for the future.

The BBA(Law)&LLB programme blends two strategic disciplines into a single course for the highly motivated, providing professional knowledge in both business and law. Earn two degrees over five years and establish a broad-based education that will give you flexibility in your career choices, from legal to corporate finance.

The Bachelor of Social Sciences (Government and Laws) & Bachelor of Laws (LLB) programme is designed to provide students with a multi-disciplinary education in law and public affairs. It enables students to earn two degrees, including a qualifying law degree, in only five years. Alumni pursue careers not only in law and public service but also business, banking, education, journalism, tertiary education and research, the non-profit sector, and so on.

The Bachelor of Journalism programme is a communications-focused double-major curriculum for the digital age. Students use the journalism component of the programme to build critical thinking and communications skills across multiple media.